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The Making of BOMSHBEE’s Signature Minimalist Packaging and Gift Sets

We all know the joys of unwrapping a present. It’s always a treat to experience the anticipation, excitement, and surprise as you unbox a gift that someone has lovingly picked out with you in mind.

Speaking from his personal experience, BOMSHBEE co-founder William Lau recalls the moment he realized how a gift’s presentation could enhance the experience. For his birthday one year, his wife surprised him with a hand-knit scarf.

“My birthday is around Thanksgiving when it’s usually starting to get cold. I remember unwrapping it and putting it on right away – it felt like such a warm and heartfelt gesture,” he recalls. “I loved the surprise of the gift itself, as well as the effort she put into making and wrapping it – the whole package!”

So when it came time to design BOMSHBEE’s gift boxes, William and his team approached the process with careful consideration while thinking about the recipient. After all, packaging has a big job: It not only has to carry and protect a wide range of glass and ceramic items from our collections, but it also needs to make a lasting first impression.

“It’s important to invest time and effort in packaging – it’s far from just an afterthought,” says William. “A gift box is the first point of contact that many people have with our brand, so we wanted it to be memorable and true to our unique style and values.”

As William explains, all BOMSHBEE gift boxes are designed specifically for the product they contain and built to withstand international transit. What’s more, bowls, plates, and glasses are boxed as sets of two – a decision that considers the needs of both the giver and the receiver.

“As a gift, people generally wouldn’t think of buying a single plate or glass for someone,” explains William. “We’ve packaged our dinnerware and glassware in the lowest possible number of multiples to make the gift more valuable and, at the same time, flexible for any size of household.”

For example, urban dwellers in apartments with limited space will certainly appreciate small sets to add to their compact cupboards. At the same time, it’s easy to tailor a gift order for families, homes with larger kitchens, or couples known to throw fabulous dinner parties. William points out that it’s even possible to give someone an entire line of BOMSHBEE tableware.

“Traditionally, it’s only through wedding registries that people can make large home purchases for someone,” he says. “BOMSHBEE, on the other hand, makes it possible for our customers to order an entire collection of tableware for someone. It’s the difference between gifting someone special a few wine glasses or plates or giving them a dining set that they’ll use every day for years to come.” 

A sturdy container that will survive transportation, storage and delivery was also top of mind. For added assurance, William says he and his team conduct “drop-and-throw tests” with full boxes to guarantee the items inside are safe and protected throughout their journey.

What’s more, the team also set out to use eco-conscious materials. That’s why all BOMSHBEE’s boxes are made using raw paper sourced from Forest Stewardship Council-certified environmentally friendly forests. And to showcase the brand’s unique visual aesthetic, gift boxes showcase BOMSHBEE’s classic cuboid typeface and minimalist-inspired line drawings of the products inside.

“As a small, family-run business, we believe it’s the little things in life that matter most,” says William. “For us, no detail is too small or insignificant. “Taking the time to design a beautiful gift box makes a tremendous difference to the person receiving it. So we’re only too happy to take that extra step for our customers.”

Surprise your loved ones and create lasting memories this holiday season with BOMSHBEE’s tasteful range of dinnerware, drinkware, serveware, cutlery and more – complete with beautiful packaging that’s sure to add to the magic. 


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